We consider the design of online coaching programs one of our superpowers. From the very first program that Dee designed back in June 2017 (the award winning DEEtox 30 Day Challenge) to our most recent programs focused on building leadership resilience ...... we LOVE these projects. We love them so much that we design them for ourselves as well as our clients. They come in all shapes and sizes. From drip feed push email sequences to video based daily coaching activities to highly bespoke and branded corporate coaching programs. You should check out our shop because we bundle much of our design work so that you can download a ready made program that you can offer to employees (and customers) straight away.

What we've done

1. Discovery strategy sessions

2. Learner and organisational research

3. Coaching framework design

4. Coaching activity creation

5. Design and build branded learning assets

6. Technology set-up

7. Train the Trainer/Coach design & delivery

8. Certification, accreditation and quality assurance

We are particularly proud of the design of inDEEstructible which is a bespoke coaching program focused on building resilience in employees, teams and leaders. A 12-week program, delivered entirely online but with plenty of interactive, engaging and human elements.

inDEEstructible Coaching Framework

During a one-day workshop learners go on their very own inDEEstructible journey using a print-out of the below inDEEstructible map. This is one of our highest performing programs and is now used by organizations as a training tool in multiple scenarios. The entire program is available to download and re-brand to your organizational requirements. We run Train the Trainer sessions to show your teams how to best deliver the program end to end.

inDEEstructible Journey Map


The design of online coaching and training programs are only limited to the extent of your imagination. You can create something highly bespoke, brand aligned and unique for your organisation and learners.

  1. Don't be afraid to throw out the instructional design rule book
  2. We love creating tools that make our learners really think
  3. Include assets that your learners can take home with them (like the inDEEstructible map)
  4. Consider all the different learning styes and preferences of your audience
  5. Make sure it is also fun for the facilitator to deliver

If you are interested in discovering more about our online coaching programs or creating one for your business please feel free to schedule a call with us. We are always happy to share our experiences and hear about your plans. You can book a call right here:


"I really got so much from the inDEEstructible™️ workshop. It was tough but transformative and I truly feel my core has been firmed up and the well is once again filled with energy and self-belief! Dee Hutchinson is a force to be reckoned with!"

Carmel Kikkers


“inDEEstructible™️ with Dee Hutchinson was one of the best courses I have ever attended, and it has changed both my work and personal life in such a positive way. It was very inspirational, energising and the venue, materials and facilitation were excellent. Dee is very knowledgeable and the whole day was simply exceptional.”

Victoria Wilmott